"Tea in Morocco" Now Available at Fast Market Research
Tea continued to benefit from a shift from unpackaged to packaged products at the end of the review period, as consumers traded up in search of quality and hygiene. There was thus a shift from unpackaged loose tea purchased via open markets to packaged tea purchased via independent small grocers, supermarkets and hypermarkets. This trend was also encouraged by urbanisation, which resulted in a growing number of consumers gaining access to modern retail channels. Unpackaged tea however continues...
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