New Market Study Published: Pet Care in Egypt
The review period saw slow growth overall for pet care in constant value terms, while strong current value growth was mainly linked to high inflation. Growth during the review period as a whole was mainly driven by the expatriate population in Egypt, with these consumers being more likely to keep animals as pets and also more likely to purchase pet care. However, there was also growing interest among Egypt's mid- and high-income consumers, with this linked to westernisation trends.
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