Beauty and Personal Care in Portugal - New Market Report Now Available
The economic climate in 2011 led sales of beauty and personal care products to decline, as consumers tightened their budgets. In particular during the second half of the year, the crisis in Portugal dominatednewspaper, press and mediaarticles; these were generallypessimistic about the economic situation. As a result, mature categories such as fragrances, skin care and sets/kits suffered the most. Price-sensitivity is now the reality for the majority of Portuguese consumers, who use...
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