New Market Study Published: Dishwashing in Algeria
In 2011 dishwashing witnessed strong 12% current value growth in Algeria. Sales remained generated only by hand dishwashing, as the penetration rate for dishwashers was still very low in 2011, including in urban areas. Liquid dishwashing was the most dynamic format, and mid-priced brands such as Isis and Test, which are present with several scents, dominated the category. However, all income groups can find products and brands according to what they can afford.
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