New Market Study Published: Laundry Care in Belgium
Ultra-concentrated liquid detergents are still a key driver of value sales of laundry care products in Belgium. Key manufacturers continue to strongly market the efficiency and environmental benefits of greener products and the main Belgian retailers, Colruyt and Delhaize, have banned traditional laundry detergents from their stores. Only concentrated and ultra-concentrated products are being sold in these major retailers and manufacturers are also following this trend. Procter & Gamble, for...
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