New Market Study Published: Cafes/Bars in France
Traffic and sales in cafes/bars witness an unexpected and atypical near-stabilisation in 2011. During the summer, professionals in the category feared the worse due to extremely poor weather. However, bartenders managed to offset this owing to an excellent spring and a good autumn. In addition, the category benefited from improvements in the French economy, at least during the first half of the year. Lastly, there were a growing number of dynamic chains within specialist coffee shops.
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