Cigarettes in Vietnam - New Market Research Report
Despite the ban on tobacco advertising, in 2011, cigarette manufacturers ran many activities in an effort to increase the exposure of their brands, especially international brands, to consumers. Cigarette brands offered very attractive commissions for their distributors or retailers in exchange for displaying their products or posters in highly visible places. Small gifts, like a lighter with the logo of cigarette brands, were also offered free within their distribution network as a promotion...
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