Market Report, "Home Care in Belgium", Published
There were numerous new product launches in the Belgian home care market in 2011. Product innovation focused on concentrated and ultra-concentrated laundry care, eco-friendly products, and convenience in terms of ease of use and packaging. Belgian consumers are looking for ways to reduce the amount of time spent cleaning their homes. This convenience trend is boosting sales of specialised and powerful, concentrated detergents, as well as spray bottles. Increased consumer interest in...
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