Recently Released Market Study: Home Care in Pakistan
There was a strong growth in retail value sales in home care in 2011, as the economy recovered from the effects of the 2010 floods. Consumers saw an increase in purchasing power, which encouraged them to increase their expenditure on home care essentials. Inflation slightly slowed in 2011, although it remained relatively high, which eased the pressure on the real purchasing power of consumers, which was affected by high levels of inflation in the period 2008-2010. A small decline in...
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