Market Report, "Oral Care in Iran", Published
Oral care in Iran still has toothpaste as its cash cow. Categories other than toothpaste and manual toothbrushes are still very immature and account for marginal sales. Whilst toothpaste is dominated by key domestic brands, other categories are in the hands of multinationals. Recently the younger population in Iran showed growing interest in different types of oral care products, with rising awareness about the necessity of products such as dental floss and mouthwashes/dental rinses. However,...
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