Nappies/Diapers/Pants in the Philippines - New Market Research Report
Noting the more dismal economic conditions in the Philippines during 2011, manufacturers tried to overcome the hesitance of Filipino consumers to purchase nappies/diapers/pants through the use of promotional strategies which lowered the unit prices of products. Multinational brands were at the forefront of offering price discounts in a bid to compete with the lower-priced local brands in the market. Pampers and Huggies both offered price discounts for their products. On the other hand,...
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