Travel and Tourism in Finland - New Market Research Report
The recovery of volumes within travel and tourism reached, in all areas, pre-downturn levels in 2011. However, the unit price development of most areas lagged behind and the value of most categories did not reach the pre-downturn value sales. The emerging signs of the second cycle of economic downturn raised concerns for companies operating in travel and tourism. In order to keep volumes up, many companies chose to stick to pricing strategies that were close to discounting at times.
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