Air Care in Spain - New Market Research Report
In 2011, the continuation of the Spanish economic crisis strongly determined the performance of air care. It is a highly cyclical category which tends to experience growth in times of economic prosperity. This was proved in the early years of the last decade, with double-digit rises for several years in a row. However, the category suffered in recent years from consumers' rational behaviour with regard to their weekly purchases, and the fact that these are not essential products, which means...
View full press release