Bleach in Belgium - New Market Research Report
Bleach is a traditional and popular home care product in Belgium, one of the few disinfectants available. Sales increased more than usual in 2011 as bleach saw a rare price increase. The category was also more dynamic in volume terms as consumers were looking for cheaper alternatives to specialist surface care products in the ongoing recession. Volume growth can also be attributed to the growing number of households in the country. This is especially true in the capital, Brussels, where...
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