Market Report, "Laundry Care in Thailand", Published
Laundry care in Thailand is still dynamic with new products launched in 2011 to appease consumers' demand for more variety and product quality. Laundry detergents remains the most significant category in laundry care in 2011. The market for laundry detergent continues to grow as consumers tend to move to live on their own when working or after getting married. As the price of detergent is controlled by the government, the competition is focused more on product innovation rather than price...
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