Recently Released Market Study: Sets/Kits in Thailand
Sets/kits registered a very positive performance in 2011. Most of the sets/kits available in the Thai market were launched by counter brands. As the prices of counter brands are high, this might hinder some demand amongst consumers, especially those with limited budgets for cosmetics and beauty products. Sometimes, products in small sets/kits allow consumers to purchase products more easily. On the other hand, launches of limited edition sets/kits were also welcome by consumers for the novelty...
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