Market Report, "Cotton Wool/Buds/Pads in Slovenia", Published
Although volume sales continued to decline in 2011, the category recorded a value increase on the strength of Slovenia's baby boom. Child-specific cotton pads and buds for ear cleaning and other baby care needs were items that consumers were willing to be selective about. While price is a determining factor for most other consumers, parents of new-borns are more concerned with quality and thus tend to opt for brands they know they can trust.
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