Beauty and Personal Care in Spain - New Market Research Report
In the last quarter of 2011 the Spanish economy recorded a negative growth rate. The poor economic situation limited the performance of beauty and personal care with sales recording a negative current value growth in 2011. A meagre economic recovery in the first two quarters of 2011 generated hopes that sales would progress better than during 2010. However, this positive growth was not enough to reverse the trend of consumers switching from premium to mass products.
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