"Bath and Shower in Pakistan" Now Available at Fast Market Research
As opposed to the long-famous usage of bar soap in bath and shower, liquid products such as liquid soap and shower gel increased their penetration further in urban centres in 2011. Liquid products gained preference over bar soap especially at hotels, restaurants and other public rest places. Major brands and television ad campaigns continued to use their liquid products as the face of the brand as opposed to the bar soaps, reflecting this shift in priority levels.
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