New Market Study Published: Cafes/Bars in Vietnam
In 2011, cafes/bars became a popular destination for Vietnamese to gather and meet up due to its diversified. Customers of cafes/bars comprise various segments, from the young to the older generation, from low-income to high-income consumers. Cafes/bars is highly diversified in terms of formats, services and products to cater to different types of customers. For example, Highland Coffee and The Coffee Bean & Tea Leaf are more suitable to working professionals, while Hoa Huong Duong and TapioCup...
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