New Market Study Published: Watches in Malaysia
Watches was no longer used simply as timepieces in 2012. Watches was seen as a reflection of taste, character and status of the wearer in Malaysia. Quartz analogue watches accounted for the majority of watches value sales in 2012 at 56%. Prior to the review period, quartz digital volume sales were higher than quartz analogue as it was easier to read time from the digital screen. Since the requirements of watches changed during the review period, analogue variant became the...
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