"Dishwashing in Bulgaria" Now Available at Fast Market Research
In 2011, there were two diverging trends in the dishwashing category. Hand dishwashing saw 4% value growth, while automatic dishwashing saw a 9% value sales rise. As dishwashers are gaining increased penetration in Bulgaria, so demand for automatic dishwashing products is increasing. Hand dishwashing already represents a mature category, with growth opportunities relatively limited. Manufacturers did, however, employ various marketing strategies to boost the performance of this category, such...
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