Market Report, "Traditional Toys and Games in Russia", Published
The year 2011 recorded further healthy development of traditional toys and games. As well as in 2011, baby and infant toys were driving categories. Due to increasing birth rates they showed significant growth and ensured future positive potential. Improving economic situation has resulted in higher purchasing possibility of branded, licensed toys and encouraged consumers to revise their prerogatives from price to quality. Despite this fact, Asian toys still prevail in the Russian market.
View full press release