Recently Released Market Study: Oils and Fats in Sweden
Two trends shape the development in oils and fats. One is the on-going demand for natural products without any artificial ingredients. The second is the diet trend, such as LCHF (Low Carb High Fat), which is very popular in Sweden in 2012. This diet recommends full fat products instead of reduced fat products. Both trends attracted many consumers and the result is falling sales of reduced fat products. The LCHF diet is debatable and the Swedish National Food Agency finds...
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