New Market Study Published: Packaged Food in Venezuela
Packaged food began to reverse the slowdown trend in consumption that started as the result of the economic downturn, but a moderate pace. With 2012 being an electoral year, the Venezuelan government increased imports of essential goods as a strategy to favour its re-election and curb the index of food shortages. In light of this, sales of package food were supported by a more continuous supply of price-regulated goods, which in turn are the most demanded.
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