New Market Study Published: Jeans in Spain
In 2011, jeans also suffered the weak performance of Spanish consumption. It was a situation that not only affected jeans, but expanded to the entire economy. The prevailing pessimism that affected the purchase of jeans was mainly due to the high rates of unemployment, as well as the doubts about the improvement of the economic situation. As a result, economy jeans recorded the best performance in volume and current value terms, growing by 2% and 3% respectively.
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