Recently Released Market Study: Tobacco in Costa Rica
The proliferation of small, informal brands and the increasing availability of illicit trade products was the main trend in the Costa Rican cigarettes category during 2011. As a result of the ongoing economic slowdown, the appealing low prices offered by these economy products significantly affected the sales of the two leading tobacco companies (Tabacalera Costarricense and British American Tobacco Caribbean & Central America), forcing them to deepen their segmentation levels further and drop...
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