New Market Study Published: Tobacco in Vietnam
Since Vietnamese law does not permit advertising of tobacco products on any media channels, including television, newspapers and the internet, cigarettes distributors have to work hard to promote their products. Of all the methods used, the point-of-sale display is the most favoured form as it is effective at a low cost. Usually a small poster is placed in a noticeable area within the outlet. It is most often seen with street vendors at which a poster of the commissioning brand...
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