Recently Released Market Study: Cigarettes in Japan
Volume sales of cigarettes declined by 10% while value sales increased by 16% in 2011. With tax increase in October 2010, consumers reduced the frequency of their smoking to economise on spending and volume sales declined sharply in 2011. In October 2010, tobacco tax increased by 10% and this was the highest tax increase in Japanese history. The 10% tobacco tax increase translates into RSP price increases from JPY60 to JPY140 per packet. Considering that the average price of a...
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