New Market Study Published: Baby and Child-Specific Products in Tunisia
Following the revolution of January 14, the country suffered a severe economic crisis, strikes around the country, a lack of security, and fires in large shopping centres, such as at Geant and some Carrefour Market. This situation automatically affected the purchasing power of Tunisian citizens who tried to minimise the cost of living. Effectively, the demand for baby and child-specific products of good quality from the likes of Beiersdorf AG and Johnson & Johnson Inc marginally declined.
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