Now Available: Bleach in Egypt
At the end of the review period, growth in bleach in Egypt remained hindered by the high degree of competition coming from rival products in other home care categories. Bleach is traditionally used for a wide range of cleaning applications in many Egyptian households. However, middle-income and high-income Egyptian consumers are increasingly shifting away from bleach towards products in categories such as toilet liquids, multi-purpose cleaners and household antiseptics/disinfectants. More...
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