Recently Released Market Study: Retail Tissue in Iran
Tissues and toilet paper accounted for 87% of the volume sales in retail tissue with 48% and 39% of the total volume of retail tissue, respectively in 2011. Tissues are very popular in both retail and AFH formats. Iranian consumers use these products every day, and even in remote and poor areas boxed facial tissues can be found in the majority of houses. Over the review period, many households became aware of the convenience that tissues offer and thus demand...
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