New Market Research Report: Ready Meals in Peru
Ready meals current value sales increased by 4% in 2012 - a rate of growth in line with the review period average. This moderate performance was due largely to the lack of tradition of consuming ready meals. Many Peruvian consumers retain a strong preference for fresh food, which is considered to be more nutritious and affordable than ready meals. Even consumers facing tight schedules are more likely to opt for fast food options, which are often subject to aggressive discounts...
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