New Market Report: Traditional Toys and Games in Italy
The economic crisis seems to have affected traditional toys and games in Italy, which is increasingly linked to seasonality, such as Christmas time. In 2011, traditional toys, after several years of positive growth, saw a decline in value sales. The economic crisis in Italy and the new austerity plan diffused at the end of November, so before the most important period for toy sales, which generated uncertainty among consumers who decided to reduce their expenditure budget for Christmas...
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