"Televisions and Projectors in Austria" Published
The larger and flatter the TVs, the better, as long as consumers can afford them. Additionally, they want better connectivity with the Internet and other devices. However, growth was limited by the increasing penetration and consolidation of the category. This led to a slow 1% volume increase and a 3% current value terms decline in 2011 to 1.3 million units and EUR582 million. OLED TVs are only slowly emerging, but were not sold in significant numbers in 2011.
View full press release