Fast Food in Egypt - New Market Report
The revolution in 2011 and ensuing political and economic uncertainty had a heavy impact on fast food. Many outlets were forced to close temporarily during the unrest, particularly those in low-income neighbourhoods. In addition, outlets in tourist areas suffered from a marked drop in tourist arrivals in the year. Economic uncertainty meanwhile resulted in many low- and mid-income consumers scaling back their spending on fast food and seeking out the best promotional deals. As a result,...
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