New Market Research Report: Hot Drinks in Pakistan
A strong increase in unit price in 2011 led to stifled volume growth in the hot drinks market. All areas were affected by the increase in production and import costs, which manufacturers decided to pass on to consumers. Since most hot drinks consumed in Pakistan are directly or indirectly imported from other countries, the costs are sensitive to a host of factors, including energy costs, depreciating currency and high rate of taxation. Small volume growth was accompanied by strong growth...
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