New Market Report: Hair Care in Thailand
Benefiting from the trend of consumers socialising and being concerned about their personal image, hair care generated a positive performance in 2011. Consumers started to move towards more premium products, and over the review period this trend became more obvious. Consumers demanded product treatments for better hair condition, as well as problem-based solutions. Due to the more sophisticated demand amongst Thai consumers, manufacturers tried hard to develop products with new formulae,...
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