Recently Released Market Study: Bottled Water in Algeria
Bottled water continued to enjoy double-digit growth in 2011 with 18% value growth and 11% total volume growth. The strong performances resulted from a rising buying power and the category becoming common amongst all income groups, including in rural areas. The penetration of bottled water was also due to a perception that tap water quality and taste are not good, leading bottled water to become essential for babies, ill people and the elderly.
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