New Market Study, "Cigarettes in Pakistan", Has Been Published
Cigarettes retail volume sales fell by 5% in Pakistan in 2011 - a lower drop than the -10% recorded in 2010. As the country recovers from the 2010 floods and the economic downturn, consumers have seen an increase in their spending power and increased accessibility due to improving supply. However, this turn in fortunes was not enough to stop the fall in sales of legal cigarettes as consumers have a wide range of illegal products easily available to them, with...
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