Market Report, "Contact Lenses in Switzerland", Published
Two important trends influenced contact lenses in Switzerland in 2012 namely the shift to convenience and innovations and product developments. The former contributed to the strong sales of daily disposable contact lenses as consumers looked for convenient products that require no additional maintenance, since they are simply thrown away after use whereas conventional lenses must be removed and cleaned every night and reapplied in the morning. The latter relates to the material from which the...
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