New Report Available: Re-Examining Toilet Paper : Global Strategies for Growth
Toilet paper remains the key tissue category, driving the tissue market forward through a combination of necessity and the general westernisation of toilet culture. As the developing world continues to take the lion’s share of sales (both value and volume) multinational manufacturers are increasingly facing regional players as their new key competitors. Toilet paper then represents a new breed of category where new dynamics apply and new strategies are needed to maintain commercial success.
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