New Market Study Published: Dog Food in Japan
Value sales of dog food declined by 5% during 2011. As Japan's economic recovery proceeds slowly, many consumers traded down from premium dog food to economy dog food. Volume sales of dog food also declined by 4% in 2011. This was mainly due to the rising popularity of smaller breeds of dogs and the ongoing ageing of Japan's pet dog population, which led to lower dog food consumption per pet, resulting in declining volume sales of dog food.
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