New Market Report: Air Care in Thailand
In 2011, both international and domestic manufacturers became more active in terms of marketing, expanded their product portfolios and carried out aggressive promotions, thus air care was one of the most dynamic categories in the home care market. Both concentrated and standard formats of spray/aerosol air fresheners showed encouraging growth from its popularity with Thai consumers and new innovations were also introduced. The smallest and slowest growth category in 2011 was in sales of...
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