Recent Study: Adult Mouth Care in Egypt
Growth in adult mouth care was mainly linked to growing consumer awareness of oral hygiene issues in Egypt. This was in turn linked to strong growth for the country's mid-income group during the review period as a whole. Consequently, while sales growth slowed in 2011 as a result of the revolution and economic uncertainty, it remained good at 9%. This was due to mid- and high-income consumers being less impacted by high inflation, low wages and the country's instability. Growth...
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