Market Report, "Cat Food in Italy", Published
Up to 2010, dry cat food outpaced wet cat food in Italy in volume and current value growth, especially in terms of the premium segment. Instead, from 2011 the trend changed considerably and wet cat food delivered similar growth performances to dry cat food. The increases in volume were due to the fact that, as a consequence of the economic crisis in Italy, consumers focused on the most convenient way of feeding their pets. Wet food being generally the more...
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