Cough, Cold and Allergy (Hay Fever) Remedies in Mexico - New Market Report
Cough, cold and allergy (hay fever) remedies is highly influenced by television advertising campaigns and advertisements at points of sale. Extreme growth in this category was experienced mainly after 2010, when Mexican legislation banned the sale of antibiotics over the counter. People have adjusted to this new measure, and now try using OTC medication to cure their ailments before resorting to antibiotics, so growth has slowed to a more sustainable level of growth.
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