New Market Report: Chocolate Confectionery in Hungary
Due to the introduction of the public health tax in 2011 and rising prices, seasonal growth in the consumption of chocolate confectionery failed to impact retail value sales significantly, while retail volume sales stagnate. While Easter, Valentine's Day and the Feast of St Nicholas (6 December) provide a boost to retail volume sales, these holidays account for only a 4% share of annual retail value sales. Consumers are loyal to good quality offerings and they are reluctant to purchase cheaper,...
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