Snack Bars in Sweden - New Market Study Published
New product developments of well-known brands were the most important reasons why sales increased rapidly throughout the review period. These brands, such as Wasa and Gainomax, are extensions from other established categories. Wasa by Barilla Sverige AB is Sweden's leading bread substitute and Gainomax by Norrmejerier AB is one of the leading sport recovery drinks. These producers have established links to the leading grocery chains and are able to reach nationwide distribution.
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