Recent Study: Noodles in Bolivia
Retail volume and current value growth rates for noodles in 2012 were both down on 2011, and also slower than the respective CAGRs for the entire review period. This was mainly due to increasing maturity. Despite the slowdown, however, a number of factors helped to ensure that demand in the category remained robust overall. Most notably, increasingly busy lifestyles continued to strengthen consumer appreciation for the convenience of noodles, particularly among urban single-household dwellers...
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